If you love what you do, it's hard to call it work. Being creative for a living can often be hard, but it sure is living.
With 18 years and a few design awards under my belt, I've learnt the value of a good idea. And whether it takes place under the umbrella of art direction, branding, editorial design, marketing, advertising, packaging or nautical adhesive labelling (done that), the premise is the same. Solve the problem. And that is what I do.