Manic Street Preachers - Resistance Is Futile
Working on an album campaign from start to finish is a joy. Being able to be part of the process from the early steps allows you to really involve yourself in the idea and where the band, label & management want to go.
Nicky Wire's concept for the main image and his initial direction of memory, loss and fading beauty took us down a road of degraded typography, stark imagery and an overall presentation based on simplicity and tone.
The creative input from the Manic's long-term collaborator Kieran Evans and the incredible photography of Alex Lake kept us on the right track and made this project a dream to work on.