Working on an album campaign from start to finish is a joy. Being able to be part of the process from the early steps allows you to really involve yourself in the idea and where the band, label & management want to go. 
 

Nicky Wire's concept for the main image and his initial direction of memory, loss and fading beauty took us down a road of degraded typography, stark imagery and an overall presentation based on simplicity and tone.

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The creative input from the Manic's long-term collaborator Kieran Evans and the incredible photography of Alex Lake kept us on the right track and made this project a dream to work on.