Universal Music Group asked us to produce the packaging for two classic Iggy Pop albums, ‘Lust For Life’ and ‘The Idiot’ as part of HMV’s Vinyl Week. Not just personal favourites of ours ( gotta love the Iggy / David Bowie period! ) but it’s fantastic to be part of another event promoting the majesty of vinyl. Red and silver vinyl too, what’s not to love?
We wanted to recreate the 1977 packaging accurately and without any original artwork files to work from, we proceeded with some rigorous typographic research into what the designer used at the time, located the appropriate fonts and built it all again from scratch!