Amon Amarth - The Pursuit Of Vikings
Commissioned by Twin V Ltd / 5B Management / Sony Music (USA) to curate creation and delivery of a set of branding for Amon Amarth’s new project, ‘The Pursuit Of Vikings’, a huge musical project based on the an exclusive and in-depth documentary.
The project included multiple formats for audio and video and revolved around the creation of the deluxe edition; a luxury hardback book containing a 48 page photo book of rare and unseen imagery from the band’s history. The book also included 6 discs, a patch and a metal amulet. With unprecidented access to the band’s archive, we produced a rare glimpse into the band’s history from childhood to headlining huge festivals around the world.
Initially starting as a runic logo, the project quickly developed into the creation of a wordmark. The lettering I created for the workmark worked so well, I decied to create a full font to allow the band to have a fully-unique piece of marketing that will allow this project to stand out out as a one-off. Having a bespoke font for a project is rare in the current market so I was happy to create this for the guys and give them something that gave the project a real visual identity.